Hi! I'm Shiv, a New Jersey native and the founder of Matcha Diamonds.
I started Matcha Diamonds with a simple belief: jewelry should be as colorful and unique as the person wearing it.
Growing up, I was always drawn to color, design, and craftsmanship. When I entered the jewelry industry, I was surprised by how much of it looked the same: the same styles, the same settings, the same white diamonds, over and over. It was beautiful, but it often felt disconnected from the personal stories jewelry is meant to celebrate.
My journey began in New York City's 47th Street Diamond District, where I learned the business from the inside, surrounded by generations of jewelers, dealers, and master craftsmen. But my eyes kept wandering to the sapphires, spinels, and tourmalines: a deep teal, a soft pink, a blue shine like light on water. Those were the stones that made me stop and stare.
Wanting to understand them better, I earned my Graduate Gemologist credentials from the Gemological Institute of America (GIA) in New York. Studying gemstones changed the way I see jewelry. I became fascinated by the flashes of color, the one-of-a-kind crystal formations, and the stories written over millions of years beneath the earth.
That is how Matcha Diamonds was born.
Today, I specialize in colored gemstones, hand-selecting each one and designing the setting around it, often paired with lab-grown diamond accents. From my small studio in New Jersey, I work with my trusted stone setter and goldsmith, and check every piece thoroughly before it leaves my hands.
I believe jewelry should celebrate who you are, mark the moments that matter, and become part of your story. Whether you're searching for an engagement ring, a statement piece, or a future heirloom, my goal is to create something that feels uniquely yours.
Thank you for being part of my journey.
Shiv Patel
Founder, Matcha Diamonds
