Privacy Policy

Last Updated: June 26, 2026

This Privacy Policy describes how Matcha Diamonds ("we," "us," or "our") collects, uses, protects, and discloses your personal information when you visit shopmatchadiamonds.com (the "Site"), use our services, or make a purchase of loose gemstones or fine jewelry.

By using our Site or purchasing our products, you consent to the data practices described in this policy.

1. Personal Information We Collect

When you interact with the Site, we collect certain pieces of information necessary to fulfill your orders, secure transactions, and optimize your browsing experience:

  • Identity & Contact Data: Name, billing address, shipping address, email address, and phone number.

  • Transaction & Payment Data: Payment details used to complete a purchase. Note: All payment data is securely handled via encrypted, third-party PCI-compliant payment gateways (such as Shopify Payments, Stripe, or PayPal). Matcha Diamonds never stores your raw credit card numbers on our servers.

  • Device & Usage Data: IP address, browser type, time zone, cookie data, pages viewed, and how you interact with the Site.

2. How We Use Your Information

We use the information we collect for the following essential business purposes:

  • Order Fulfillment: Sizing, preparing, insuring, and shipping your gemstones or fine jewelry; managing payments; and providing you with invoices and order confirmations.

  • Fraud Prevention & Security: Screening orders for potential risk or fraud to protect both your assets and our business.

  • Customer Support: Responding to inquiries, custom sourcing requests, and tracking assistance.

  • Marketing & Communications: Providing you with targeted updates, promotional offers, or news regarding our inventory, provided you have explicitly opted in to receive them.

3. Sharing Your Personal Information

We do not sell, trade, or rent your personal information to third parties. We only share your data with trusted service providers necessary to operate our store and complete transactions:

  • Shopify: We use Shopify to power our e-commerce store. You can read more about how Shopify uses your Personal Information here: [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy).

  • Secure Couriers & Insurers: We share your name, shipping address, phone number, and package valuation with our high-security delivery partners and insurance underwriters to guarantee fully insured delivery and require adult signatures.

  • Legal Compliance: We may disclose your information if required to do so by law, to comply with a subpoena, or to protect our legal rights against litigation.

4. Data Retention

When you place an order through the Site, we will maintain your Order Information for our internal business records (such as tax and accounting purposes) unless and until you ask us to delete this information.

5. Cookies & Tracking Technologies

Our Site utilizes cookies to enhance your shopping experience (for example, remembering what items are in your cart). You can choose to disable cookies through your browser settings, though doing so may limit your ability to use certain features on our platform.

6. Your Privacy Rights

Depending on your geographical location (including the EU, UK, and states like California), you may hold specific rights regarding your personal data, including:

  • The right to access the personal information we hold about you.

  • The right to request that your personal information be corrected, updated, or erased.

  • The right to withdraw your consent for email marketing at any time by clicking the "Unsubscribe" link at the bottom of our emails.

To exercise any of these rights, please contact us directly using the information provided below.

7. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time to reflect changes in our business operations, technological updates, or evolving legal requirements. Any modifications will take effect immediately upon being posted to the Site.

8. Contact Us

For more information about our privacy practices, or if you have questions regarding your data security, please contact us at:

  • Email: info@shopmatchadiamonds.com